KW Evolution Privacy Policy

Prospect Hill Realty, Inc. d/b/a Keller Williams Realty Evolution (hereinafter referred to as “KW Evolution,” “us,” “we,” or “our”) has created this Privacy Policy to describe how we collect, use, share and protect your information, and to inform you about privacy rights you may have and how to exercise them. This Privacy Policy applies to all users of and all related sites or applications, as well as digital assets contained or offered therein (collectively, our “Services”).

This Privacy Policy is integrated into our Terms & Conditions of Use (“Terms & Conditions”).

By using the Services and providing us with your personal Information (as defined below), you agree to the practices described in this Privacy Policy and the Terms & Conditions referenced above, and to the updates to these policies posted here from time to time.


We may collect the following types of information, which are described in more detail below: (A) information you provide to us; (B) information we automatically collect; and (C) information we receive from third parties. All of this information is detailed below and hereinafter referred to as “Information.”

  1. Information You Provide to Us:

In using our Services, you may provide us with Information, including, without limitation:

  1. Personal contact information including name, email address, mailing address, and telephone number(s);

  2. Business information including business email address, postal address, telephone number(s), real estate license information, and brokerage information (if you are a real estate professional);

  3. Account information and log-in credentials, including unique identifiers such as username and password;

  4. Communications with us, preferences, and other Information you provide to us, such as any messages, opinions and feedback that you provide to us, your user preferences, and other Information that you share with us when you contact us directly (including for customer support services); and

  5. Additional information as otherwise described to you at the point of collection or pursuant to your consent.

  1. Information We May Automatically Collect:

We also collect information about you from your visit or use of our Services including:

  1. IP address, which is the number associated with the service through which you access the Internet, like your ISP (Internet service provider) or your company;

  1. Date and time of your visit to our website or use of our Services;

  2. Domain server from which you are using our website;

  3. Type of computer, web browsers, search engine used, operating system, or platform you use;

  4. Data identifying the web pages you visited prior to and after visiting our website or use of our Services;

  5. Your location, based on IP address;

  6. Your movement and activity within the website, which is aggregated with other information; and

  7. Mobile device information, including the type of device you use, operating system version, and the device identifier (or “UDID”).

  1. Cookies and Other Tracking Technologies

We may automatically collect the Information listed above by using certain tracking technologies such as cookies and web beacons, either directly or through the use of third parties. Third-party service providers, advertisers, and/or other partners may also view, edit, or set their own cookies or web beacons to collect information from you. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Privacy Policy, except as required by law.

  1. Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. Most web browsers automatically accept cookies. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website.

  2. Web Beacons. Website pages may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity). We also use these technical methods to analyze the traffic patterns, such as the frequency with which our users visit various parts of the Services. These technical methods may involve the transmission of Information either directly to us or to a third party authorized by us to collect Information on our behalf. Our Services use retargeting pixels from Google, Meta, and other ad networks. We also use web beacons in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails.

  3. Mobile Application Technologies. If you access our website through a mobile device, we may automatically collect Information about your device, your phone number, and your physical location.

  1. Analytics. Google Analytics to help provide us with information about traffic to our website and the use of our Services, as well as to serve you relevant marketing content. Google may utilize the data collected regarding your usage with other services and/or to contextualize and personalize ads delivered to you on Google and/or other websites.

You can opt-out of having your activity on the website made available to Google Analytics by installing the Google Analytics opt-out browser add-on for your web browser here:

  1. Direct or Targeted Advertising. We or third-party service providers with whom we collaborate or contract to perform services on our behalf, may deploy cookies and may use your Information to text (with your consent), email, or otherwise contact you with information that we believe may be useful to you, including information about products or services we offer. Your information collected on our Services may also be used to serve targeted advertisements to you related to our Services or third-party products or services. By using the Services, you consent to receive these communications. To exercise choices regarding the marketing/advertising information you receive, see YOUR CHOICES below.

  1. Information We May Receive from Third Parties

We may collect additional Information about you from others, such as affiliates, third-party websites, social media platforms such as Meta and Instagram, real estate licensors, and/or sources providing publicly available information (e.g., from the U.S. postal service) to help us provide services to you, to identify fraud, and for marketing and advertising purposes.

This Privacy Policy only applies to Information collected by our Services. We are not responsible for the privacy and security practices of third parties, third-party websites, or social media platforms. You should contact such third parties directly to determine their respective privacy policies. Links to any other websites or content do not constitute or imply an endorsement or recommendation by us of a linked third-party site, and/or content.


  1. Use and Purpose of Processing Your Information

We use and process your Information above for things that may include, but are not limited to, the following:

  1. To provide you with our Services;

  2. To respond to your inquiries, satisfy your requests and preferences, and provide you with requested information;

  1. To market our Services and products to you, including sending you promotional material or special offers on our behalf or on behalf of our marketing partners and other third parties (provided that you have not opted-out of receiving such communications);

  2. To maintain, customize, or administer our Services, to perform business analyses, to improve our features or content, or to improve the quality of our Services;

  3. To resolve technical problems, improve security, confirm your eligibility to use the Services, or develop other products and services;

  4. To comply with our Terms & Conditions;

  5. To comply with applicable laws and regulations and to respond to lawful requests; and

  6. To analyze activity on our website and usage of our Services;

  7. For any other purposes disclosed to you at the time we collect your Information.

  1. Sharing Your Information

We may share your Information in the following circumstances:

  1. Third-Party Service Providers.  We may share your information with third-party service providers that perform certain business functions or services on our behalf (such as manage our databases, maintain your account, perform analyses, provide customer service, or send communications for us). These companies are authorized to use your personal Information only as necessary to provide these services to us.

  1. Disclosure of Customer Information for Legal and Administrative Reasons.  We may disclose your Information when required by law or to comply with a court order, subpoena, search warrant, or other legal process. We also may disclose your information as part of an internal or external audit, investigation or inquiry, or other legitimate business need.

  2. Information Shared with our Subsidiaries and Affiliates. We may share your Information with our subsidiaries and affiliates. “Affiliates” means any entity controlled by, controlling, or under common control with us, including for marketing purposes and/or to offer real estate services to you. Our affiliates will use and disclose your Information in accordance with the terms of this Privacy Policy. If you do not want us to share your Information with our subsidiaries and affiliates, please contact us via the Contact Us section .

  3. Business Transfers. Your Information may be transferred, sold, or otherwise conveyed (“Conveyed”) to a third party where we: (i) merge with or are acquired by another business entity; (ii) sell all or substantially all of our assets; (iii) are adjudicated bankrupt; or (iv) are liquidated or otherwise reorganize. By using our Services, you consent to any and all such Conveyances of your Information.

  4. Online Communications. If you choose to share comments with us, post a review, participate in a survey, provide a testimonial, or provide other similar Information to us voluntarily, we may make it available generally to the public.

  5. With Your Consent. We may share your Information in other circumstances with your consent.


Our Services may contain links to other websites or services that are not owned or controlled by us, including links to Social Media Platforms such as Meta or Instagram (“Social Media Platforms”). Such links may redirect you off our website to other websites for information, other services, or to receive special offers or engage in transactions or purchases. We are not responsible for the privacy and security practices of those websites or the information they may collect. You should contact such third parties directly to determine their respective privacy policies. Links to any other party’s website or content do not constitute or imply an endorsement or recommendation by us of the linked website and/or content. We also have no control over websites that link to our website.


We use commercially reasonable and appropriate administrative, physical, and technical security measures to provide our Services and safeguard your information. However, no data transmitted over the Internet or stored or maintained by us or our third-party service providers can be 100% secure. Therefore, although we believe the measures implemented by us reduce the likelihood of security problems to a level appropriate to the type of data involved, we do not promise or guarantee, and you should not expect, that your Information or private communications will always remain private or secure. We do not guarantee that your Information will not be misused by third parties. If you believe that your Information has been accessed or acquired by an unauthorized person, promptly Contact Us so that necessary measures can quickly be taken.

We will retain your Information for as long as needed to provide you Services, and as necessary to comply with our legal and contractual obligations, resolve disputes, and enforce our policies and agreements.


We, our affiliates, and/or our third-party service providers with whom we collaborate and contract may communicate with you via email or text message to, for example, send you information relating to our products and services that we think may be of interest to you or communicate with you about offers, promotions, upcoming events, and other news about products and services offered by us.


  1. Email 

By using our Services, you agree that we may contact you by email as set forth herein. If you do not want to receive marketing and promotional emails from us, you may click on the “unsubscribe” link in the email to unsubscribe and opt-out of marketing email communications or Contact Us. 

  1. Text Messages 

You may sign up to receive text messages from us, including recurring automated promotional and personalized marketing text messages. Your consent is not a condition of any purchase or use of our Services and your consent to be contacted by text message is voluntary. The number of text messages you receive may vary based upon the text messaging service(s) you sign up for. Message and data rates may apply. If you no longer want to receive text messages from us, reply STOP (or as otherwise instructed) in the text message or Contact Us.

  1. Location Choices 

You may be able to change the privacy settings of your mobile device at any time to turn off the sharing of this location information with our website. If you choose to turn off location services, this could affect certain features or services of our Services. If you have specific questions about the privacy settings of your device, we suggest you contact the manufacturer of your device or your mobile service provider for help.

  1. Direct Marketing and Targeted Advertising

To exercise certain choices you may have regarding the marketing information you receive, please review the following resources:

  1. You may opt-out of tracking and receiving tailored advertisements on your mobile device by some mobile advertising companies and other similar entities by downloading the App Choices app at

  2. You may opt-out of receiving permissible targeted advertisements by using the NAI Opt-out tool available at or visiting About Ads at

  3. You may opt-out of having your activity on the website made available to Google Analytics by installing the Google Analytics opt-out browser add-on for your web browser here:


To the extent state laws provide users with certain privacy rights, those rights may be honored by us following proper authentication and verification. Please Contact Us for more information.


Our Services are intended only for users over the age of thirteen (13). By using our Services, you agree that you are thirteen (13) years or older. If we have actual knowledge that a user is under thirteen (13) (or a higher age threshold where applicable) and has provided us with Information, we will take steps to comply with any applicable legal requirement to remove such Information. Contact us if you believe that we have mistakenly or unintentionally collected Information from a child under the age of thirteen (13).


We reserve the right to change, modify, or amend this Privacy Policy at any time to reflect changes in our products and service offerings, accommodate new technologies, regulatory requirements, or other purposes. If we modify our Privacy Policy, we will update the “Effective Date” and such changes will be effective upon posting. If you provide us an email address, we will provide any updated Privacy Policy to you. In that email, we will provide the option to opt-out of receiving further emails. It is your obligation to check our current Privacy Policy for any changes.


If you have any questions about this Privacy Policy or the Information, we have collected about you, please contact us at the following:


Call us: 978-927-8700

Write us: 500 Cummings Center #1550

Beverly, MA 01915



Last Updated on June 8, 2023

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